Following on from my post about how great packaging design can motivate consumer action, I thought I’d highlight a great example that’s just come out in Asia …
How good is that eh?
I particularly love the ‘hook’ they’ve placed at the top of the bottle so you can make it into a real glitter ball … or should I say glitter bottle!
This is brilliant stuff – so brilliant that it convinced a guy who hasn’t drunk any alcohol for over 20 years to buy the bloody thing – which is surely the ultimate demonstration of how powerful great packaging can be.
Well done Absolut … you might not of converted me to start drinking your vodka [the bottle in currently residing in my freezer] but you have converted me into being a fan and that’s better than most brands ever achieve.