After being insulted by Angus last week … histories most famous carpenter now faces the indignation of being part of a ‘3 For 2’ offer at Borders Singapore.
What a come down from when he was a global bestseller back in errrrrrrm, 30AD [approx]
Anyway, just like the alcohol company who associated with Jimi Hendrix in a desperate bid to boost sales, Ken Blanchard and Phil Hodges have decided to use divine intervention to try and flog a few management books.
To be fair, they’ve shown real ingenuity because by writing a book ‘inspired’ by Jesus – they’ve as near as damn guaranteed huge sales due to Born Again Christians relentless thirst for ‘life lessons’ from their hero.
Of course I’m not implying they did this as part of some contrived sales strategy … god no [cough, cough] … but interms of demonstrating how to ‘create a market’ opportunity rather than simply engage a market, it’s quite a good lesson.
Infact it’s probably a better lesson than reading the whole of this book or maybe even sitting with Jesus over a Starbucks low fat latte. Maybe.
Anyway I wish I’d thought of this ‘market creation’ thing before I wrote my posts about the Mafia and Porno companies because while both have loads of followers, they’re not exactly keen on spending loads of cash on books that also advertise their beliefs to the wider public.
When will I learn!!
