By the time you read this, I’ll be in China and because my blog [well, all WordPress blogs] is banned there, I’ve pre-written my posts for the rest of the week because I know how you’ll all cry if you don’t get to see something new each and every day. Ahem!
Anyway last weekend I popped into a local Singaporean coffee shop, Spinelli’s and ordered a large latte for me and a medium latte for Jill.
Now you wouldn’t think that is worthy of a blog post [is anything I write?] however that was until I received the coffee …
Now both these mugs are the same in circumference which means the difference between medium and large is about .5cm.
If only everything in life was like that eh!
Seriously, this is madness and the scary thing [for Spinelli’s] is that It demonstrates how BAD value a large coffee at that establishment is.
From now on I’ll only ever order a medium because the price difference is way over-the-odds for the increased amount of coffee volume that you receive.
Maybe someone should explain to them the Macca’s sizing policy … where trading up represents [at least in perception terms] BETTER value for the customer, not worse.
Mind you, there’s a great book called ‘WHY I HATE FLYING‘ that encourages people to never buy a Business and/or 1st class seat because like Spinelli’s, he says it represents terrible value for money … but then maybe the author, Henry Mintzberg, has never tried flying from London to Singapore on Qantas!!