Because today is a public holiday in Singapore [thus I am sat on my arse watching Series 4 of Peep Show while you read this] … I thought I’d put up this short ‘Making Of’ film to prove the VB Symphony ad I wrote about was totally genuine.
I am proud of this work – sure it’s role was only supposed to be a bridge to the new core idea we’d developed – but we have still managed to make a fundamental shift to the brand after running the same ‘blue collar’ campaign for 40 odd years.
Given the news of yesterday, I’m just sad we’re never going to get the chance to create what we wanted this all to lead to, but hey – it’s a nice way to go.
Enjoy and I’ll see you Friday.
PS: Incase you were wondering, Ben is NOT Ashton Kusher in disguise, he is just a bloke who happens to like the ‘trucker’ look!