I love this ad from Fallon for Walkman.
Without doubt it’s way better than what I’ve been able to do with Walkman in Asia … however there is one thing I hate and that is the the end line.
The thing that bothers me is that ….
1 It’s not exactly true to [what I think is] the idea behind the ad
2 It doesn’t really ensure Mr and Mrs Consumer see this as a real alternative in the iPod dominated mp3 category
[I know they say ‘MUSIC: Like No Other’ but that’s underselling the ad and the real product benefit … abit like ‘COLOUR: Like No Other’ did]
If it was up to me, I’d of pushed for the endline to be: “Hear Every Single Note” … but hey, that’s just me.
Saying all that, Fallon deserve a big hand for this campaign [the website is cool too] … infact in my opinion it’s the best thing they’ve done for SONY and I include the [in my opinion] over-hyped BALLS.
Time for us to pull our socks up whilst also encouraging our clients to aim even higher … though if we do get to make the Walkman campaign we’ve been pushing, then I’ll happily say we can give this – and Fallon – a run for their money.
Fingers crossed!