After hundreds of years …
Traveling thousands of miles …
Over millions of rocks …
Water is collected by companies …
Packaged and distributed …
All around this great World …
So that people can pay enormous amounts of money …
To enjoy the health benefits of natural spring water …
Before discarding the packaging …
In their billions …
All around the environment …
Of which what is collected …
Goes mainly to landfill …
So while the people get healthier …
Mother Nature becomes sicker …
And that is why …
We’re all guilty …
Of water pollution …
And environmental irony.
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I’ve talked about the opportunity for packaging transformation before – but if ever there was a category that should be investing in it, surely it’s the water brands?