I’m shooting off on a period of mad travel tomorrow, but before I go I’m speaking at the MTV ‘Youth Forum’ with the lovely Emily from OIA.
I haven’t seen her for bloody years so I’m really looking forward to catching up because apart from being one of the most positive, clever and collaborative people I know – she’s also one of those genuinely nice guys who really wants to help make the World a better place, not just make HER World a better place.
Anyway the reason for this post is that as part of the pre-conference organisation, we were asked …
WHAT TREND DO YOU THINK IS DEVELOPING INTERMS OF YOUTH MARKETING / MARKETING IN GENERAL?
… and whilst I’ve already given my response, I was wondering if any of you lot would like to put in your two-pennies-worth so I can bring it up for discussion at the conference.
Don’t worry, it doesn’t have to be some intellectual colossus [hell my response was “The re-emergence of creativity in communication as people-power starts to dictate [and influence] the standards that they will accept and react to” so we’re talking in very basic terms, ha!] but if you believe there’s a marketing trend developing [as opposed to one that’s already taken hold] then bung it over and I’ll see what a bunch of marketing folk [covering the whole spectrum of business – from gaming to airlines] think about it.
And for anyone who is nervous about putting their thoughts in the public domain – all I will say is that you have nothing to worry about because when dealing with the future, no one can say you’re wrong because it’s not happened yet. [Can you tell that’s an argument I’ve used in the past, haha!]
PS: No George, I’m not doing this because I haven’t prepared for the preso, it’s because variety of opinion will make the event more interesting, so there. 🙂 ]