How would you feel if some big bloody Aussie got up in the middle of a presentation you were giving … climbed up onto the meeting room table … crawled slowly passed his open-mouthed colleagues … leant forward and laid a big, fat, juicy kiss right in the middle of your forehead?
Well that’s what happened to me today when I presented our brand idea to one of Australia’s oldest, biggest and most conservative brands.
Shocked?
You could say that.
Not because it’s hardly the behaviour of an International Marketing Director … an International Marketing Director who is the most clichéd Aussie male ever [ie: shaking hands with a man is close to ‘puffter behaviour’] … but because they loved an idea which is so unbelievably pragmatic [especially as they’ve used pretty much the same campaign for FORTY YEARS] that I genuinely expected him to headbutt me rather than kiss me.
Of course we made sure this pragmatic approach all made sense … but I feel so proud for my guys and it just about makes up for the fact I am missing out on the National holiday back in Singapore.
Now it’s time for phases 2 and 3 …
Getting Angelina and getting final sign off, hahaha!