Thanks to Age, I can now lead you to the bollocks television commercial for the Nurofen ad I slagged off here.
Go and see it then come back and read the rest of this post.
Off you go then …
Back? Already? Did you really watch it?
Alright … alright … I believe you.
Wasn’t it a total pile of bollocks. Seriously shit?
Well now read what the CD of EURO says to justify his abomination on society …
“We not only wanted to give the product an elite positioning, but we wanted to use humour and suspense for cut-through and engagement. We believe we have redefined what has up until now been a very predictable category”.
OK … I have some issues with all this.
1. WHAT THE FUCK IS ELITE ABOUT THAT POSITIONING?
Seriously, blatantly ripping off a shit movie from 8 years ago is hardly progressive and high-end.
Come to think of it – what does ‘elite positioning’ actually mean in the first place?
2. WHERE IS THE HUMOUR?
I’ve watched and re-watched the ad and have come to the conclusion the only people who would find it funny are the sort of sad-fucks who stay in on a Saturday night to watch “[Insert Country] Funniest Home Videos”
3. WHERE IS THE SUSPENSE?
I’ve had more edge-of-the-seat moments watching the ‘Antiques Roadshow’ than that 30 seconds of crap could ever produce.
Now I appreciate Rowan [the CD of Euro] has to defend his work – but if he really believes that is great advertising [even in the shitty ‘headache pill category’] then I suggest he takes 500 Nurofen or however many it takes to stop him talking absolute fucking shite in the public domain.
I HATE this sort of thing – especially as the mediocre-middle-management-client probably believes it’s truly ‘cutting edge’ mainly because the slimey account management team told them “THERE’S NOTHING LIKE THIS IN THE CATEGORY” and they blindly took this as a ‘good thing’.
Well it’s not a good thing and it’s not a good ad.
It’s not interesting, engaging, humouress, suspenseful, cut-through, engaging or motivating. Infact it’s shit in every way possible … utilising all the cliche elements a brand with nothing to say falls back on in a desperate bid to justify their outrageous media spend when all they are really doing is investing in audio and visual pollution/wallpaper that either is being avoided or laughed at by the general public.
[By the way, can anyone explain to me why after she set off the alarm, she did a bunch of fucking cartwheels rather than just run over to the fucking jewellery? And what a surprise, another ad making men [security guard] look total thick fuckwits. ARGH!]
This isn’t advertising … it’s badvertising … and I hate everything and everyone who had something to do it.
[Though to be fair, the TVC does have better production values than the print, which is what the original rant was all about, hahaha. Mind you, this leads to another HATE of mine … which is when a print ad is basically a still from the TV ad. When will companies learn that isn’t idea intergration, that’s fucking execution duplication – and I’ll be going on a humungous rant about that when I’ve calmed down from this heaving pile of shit!]