I got this email today from a research company who want me to buy ‘something’ from them.
Just a quick note to let you know about XXX – a core technology and digital marketing services firm located in Belfast and Toronto.
XXX technology and services, enable clients and business partners to engage and monetize their most important user communities (24×7) via integrated, 2-way, multi-channel messaging across mobile phones, instant messaging, email, web and RSS – in a way that unifies, promotes and measures modern electronic “engagement marketing” activities.
Our company (and patent-pending technology) is rooted in research conducted in the field of biology and exploration into the ways animals communicate / collaborate to produce positive outcomes in nature (specifically: ants, bees, geese and dolphins – and their use of “short messaging”)
I’ve read, re-read and re-re-read it and I’m still not sure what they do.
I thought I had it then they threw me with the bees, ants, geese and bloody dolphins!
How the fuck can a dolphin communicate via SMS. Do mobiles even work underwater??
The only thing I can get out of this email is that interms of Bullshit Bingo, they are the undisputed champs!
Another perfect example of a company forgetting the secret to success is making people want to buy rather than trying to sell.