OK … so I know these clips are rather old, but as I’ve just used them in a pitch to demonstrate the difference between a brand that attracts and a brand that repulses, I thought I’d post them for you lot to have a gander at.
Though Steve Jobs pays [abit of] my wages, I do have to admit that he is not the coolest guy in the World [though he is one of the most inspirational] … however when you compare him to the bloke running his number one competitor, you can immediately appreciate why he and his company are so loved by the masses … and I am not just talking about Mr and Mrs Nerd!
It would seem the difference between attract and repulse is whether people laugh WITH YOU or AT YOU!
Don’t get me wrong, Jobs is amazing – especially in the art of the presentation – but like Branson … his appeal owes much to the stifled, elitist, corporate attitude of the competitive set as it does to his natural charisma and vision,
Why business and marketing schools don’t educate students on the power and importance of brand charisma, is beyond me.
Anyway, enjoy …
First the good …
[It’s long, but worth it]
Now the ‘Embarrassing Uncle Pissed At The Wedding’ …
[It’s short, but definitely worth it. Credibility crashing infront of your eyes!]
