Today is one of the biggest sort-of pitches in cynic‘s life and unfortunately I have to keep it all very hush-hush.
Basically one of the World’s greatest, most famous and cool brands has asked us … and only us … to show them what we‘d do if we were given all their ad business.
Given they’ve been with their very-good-agency for quite a long time, it’s quite an honour to be invited to chat … but I have to admit I’m somewhat concerned that if we win, it could change the nature of our little company forever.
This isn’t because the client in question is big [hell, we have some massive clients already] it’s because we’ve purposefully tried to keep ourselves ‘underground’ [ie: be the ‘A-Team’ of adland so only those in the know, know who we are and how to get to us*] and if we pull this off it’s going to be such a coup, we’ll instantly be elevated to global ad-fame … which as unbelievable as it may sound, we don’t actually want.
Anyway, I guess we’ll cross that bridge if/when it happens … but in the meantime, can you spare a ‘good-luck thought’ for my wonderful team of boys and girls who – quite frankly – are some of the brightest, loveliest, talented people in the World.
Guys – whatever happens, just make sure you enjoy yourselves, because that’s the most important thing to us.
* Is that the crappest analogy of all time? Mind you we used to say we were the Betty Ford Clinic for the Disenfranchised Adperson!