A while back I wrote about a Singaporean company who were passionately promoting the fact they believe in making/selling truly healthy, tasty and nutritious food.
Well I popped back for a quick sandwich and when I opened the bag, I saw they had thrown in the above keyring.
Now I know it’s a little thing … but it helps solidify in my mind that these people are really serious about what they say – and given I’m embarking on a little health kick [honest!] it ensures I will go back there as often as I can.
In a time where so many brands are spending billions on empty and/or outrageous promises – it’s really great to see a small company [especially in Asia] have a ‘brand philosophy’, that they proudly live by.
Some multinationals should take note …