I think this is bloody brilliant – a store that sells products that are formulated to benefit specific blood types. Talk about personalisation …
I suppose it is an obvious extension of the World’s approach to ‘getting fit’. Whereas once it meant getting out and doing something like sport with friends, now it’s all about focused on specific activities like going to the gym, eating specialist foods and now, enhancing our blood.
At this rate, brands like Adidas and NIKE will only make money on their shoes if they focus on fashion and/or gym activities – because we’re entering a World where sport, other than professional, is becoming more and more redundant in our daily lives.
Just Do It? Just Did It!