OK, it’s taken way longer than we thought possible – but here’s the first bit of work we’ve done for re-positioning SONY Asia-Pac.
It’s a starting point … there’s a long way to go and a hell of a lot to do [we’re looking at everything from advertising and NPD through to distribution and corporate structure] … but with a bit of luck, they might – just might – let us hang around and help them get to the next point of the journey, haha!
As you can imagine, this campaign has been discussed and researched quite alot [bit of understatement there, ha!] but I’d love to hear what you think the ad is saying about SONY – because being honest, I’m more likely to respect your comments than that of the Research Company who seem hell-bent on getting them to conform to every category convention going!
[Click here to read about the science of film music. Sort-of]