I’m having a quick break [so no ‘updates’ for a while as Jill has banned me from using any computer] but maybe you can help me while I’m away.
We’re compiling a list of advertising clichés that supposedly mean your brand/product will appeal to ‘the youth’.
So far we have the following …
If your brand/product name ends with the letter ‘s’, simply replace it with a ‘z’. As seen in Australia with their ‘APPLEZ’ campaign – I kid you not.
Ad’s featuring kids with baseball caps on back to front.
Kids being noisy in the family home – preferably listening to music or playing an instrument,
Kids stuck infront of the TV playing a video game.
Kids playing sport and scoring the winning goal/try etc.
Kids being all dirty and muddy.
Kids being cute and wholesome. [ie: every ad in bloody Asia!]
If you have any more … please can you let us know and who knows, you could see it in an upcoming Virgin campaign.
Ta.