I know many people in advertising hate ‘puns’ [Steve Henry used to tell me they represented a ‘lazy mind’] but there is something about them that I love.
The picture above is from the ‘confectionary shop’ at my local cinema. How lovely is that? Far better than ‘Sweets’ or ‘Candy World’ like you get at the local ‘Showcase’.
A name is so bloody important for a company – but it is so easy to fall into wank-territory and over-think it. Saying that, anything is better than simply calling your company by your own name.
I can’t help but feel when that happens, you either have no imagination or have an amazing ego! How funny so many ad agencies fall into this trap eh! Ha.