I experienced the saddest attempt to make a company appear ‘creative’ today.
Now I know first impressions can be wrong … and I know ‘creative spaces’ can sometimes be abit try-hard-wank [like the ‘bedrooms’ in a certain NYC ad agency, eh Mr Boucher!?] but come on, this is bloody horrific!
This room conveys about as much ‘fresh thinking’ as Status Quo – and at least with them, they don’t pretend to something they’re not!
Any other examples of brands that don’t exactly live their ‘hype’? Or ones that do?