Site icon The Musings Of An Opinionated Sod [Help Me Grow!]

Brand [Mis]Behaviour …

I was going through some old clips I found on my computer and I came across this 'moment of weakness'. [http://www.youtube.com/watch?v=vB4vWGjqcWk]

Whilst Cass is probably not that happy to be making a fool of himself on a Global scale, [Sorry Cass] it does is raise the rather interesting question of 'when does it become cool to be sad?'

Think about it, we live in a World where each aspect of our image is carefully cultivated [conciously or not] and yet, there are times when we cast it all aside and make complete tossers of ourselves.  Hell, Cass is one of the most 'image concious' people I know – he normally wants to be the centre of attention because he is doing something cool, not because he is impersonating David Brent from The Office!

Sure, it could be about societies quest for fame or infamy … and to be fair, Cass did do this with a 'closed group of people' … however, it is still interesting that in certain circumstances, people will happily 'let go' of who they are and embrace a moment of uncool because by some weird logic, they believe it makes them appear even more cool. [Check out youtube.com if you still need convincing]

If you have any examples of things you've done or seen, I would love to hear them as well as any thoughts on why, how and when this happens.

PS: No alcohol was used in the filming of this sequence, but unfortunately a career was damaged in the process.

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