Part of my job is running creative sessions for clients – helping them think outside of the cubicle they spend their lives in and maybe … just maybe … take the consumer into account and stop being so self obsessed for once.
So recently I was asked to participate in a creative session run by a research company [oxymoron anyone?] and without doubt, my favourite bit was when they asked all the participants to put on a KKK hat because – according to them – it would help us start to think like consumers.
I have no reason why they believed putting on a paper hat would help us [and we certainly weren't targeting racists] but there we were, looking like a bunch of tossers which is best exemplified by this piccie showing, I think it is fair to say, a seriously disinterested person.
This sort of thing is about as creative as a lounge pianist in a Blackpool resort [out of season] who plays Take That covers every night on a casio keyboard. Pathetic …