We're sending this beautiful duo to clients under the guise that we're as close to them as Bert is to Ernie [or vice-versa]
Yeah, I know – it's sort-of naff, but for some reason I really like the idea.
Maybe it's because it's so uncool, it's cool – maybe it's because I smile everytime I look at them – maybe it's because I simply like Bert and Ernie … however, following on from my last entry about 'packaging', here's another great example of a 'look' that is incredibly engaging.
Sure, both of them are relatively simplistic [and yes, they've been specifically designed to appeal to kids so they're hardly going to be alienating] … however, even if I hadn't seen them on Sesame Street, I'd still have a pretty good idea of their personalities – simply because Bert [or is it Ernie, I can never remember] has a monobrow, which immediately makes him the uptight one whilst Ernie [or Bert] has a happy-go-lucky, puppy dog face which immediately sets him up as the lovely, but dim one. Genius.
So here we are again, with another example of how the little things can make the biggest difference to consumer perception and engagement and yet so many companies – for all their so called knowledge – forget this time and time again – leaving existing and potential consumers cold, uninterested and downright bored.