So when I was in Sydney recently, I saw this …
Look, I get that people in IT are still often viewed as acne riddled, socially inept individuals that listen to Norwegian death metal, have no girlfriend/boyfriend and masturbate into a sock – or something – but seriously, is this the sort of image you want to portray to potential customers?
Sure, the ad says ‘they help with leads’ – not to mention they are allegedly the #1 digital marketing firm in Sydney [which I’d love to know how they determine] but when the person in the ad looks like the sort of person who could only connect you to pedophiles, is that the sort of image you really want to convey?
And what about the people who work there?
Do they really like being promoted as the sort of person last seen in ‘Revenge of the Nerds’?
I get our industry can take itself too seriously sometimes, but I also think we often go to the other extreme with rubbish like this and the countless embarrassing singing bullshit so many of them love to do.
Which all goes to show that for an industry that says we help business communicate itself to the public in the most commercially valuable of ways, we’re pretty shit at doing it ourself.