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Is The Only Thing Big About Big Data Is The Hype?

I am a big fan of data and information.

I am a firm believer it has incredible power inherently within it.

I am absolutely convinced – mainly because I’ve seen it and been a part of it – that when used correctly, it can liberate opportunity.

But despite this, I am also of the opinion it’s current position on the pedestal, is misguided.

To be honest, the reason for this is more because of how people are using it – or choosing what data they think is important – than the actual data itself, but like most things in life, when people look for convenient answers and rely on individuals who have either limited or myopic experience in their field for understanding what’s happening, the results can end up killing potential rather than releasing it.

But that’s just my opinion and I’d be interested in hearing yours.

Especially George, Pete, Baz and Lee … who I know interact with it at the highest levels and with the most qualified of all people.

Over to you …

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