Later today, the wonderfully smart and talented Northern Planner [also known as Andrew Hovells] puts up the latest in the Advertising Planning School on the Web assignment.
It’s a corker.
We’ve been a bit slack with APSOTW assignments lately.
It’s not due to a lack of interest, it’s just the past 6 months have been full of good and bad surprises for Andrew, Gareth and myself … however it is something we all enjoy doing because we think/hope it makes a difference. In fact, we know it does because there’s at least 3 people that we know of, who are in their jobs because of one of these assignments.
Jobs that have given them the chance to travel and/or live in totally new countries.
OK, so they didn’t get this just because of the assignments – I concede their talent and attitude probably had something to do with it too [bugger]- however they all have said their career in planning started because they had tried one of the assignments, enjoyed it, learnt from the feedback and realised it was something they were interested in and wanted to continue doing.
I cannot tell you how happy that makes us feel.
However this is not just for people who want to become planners.
I’ve said it before, but I don’t think anyone should aspire to be a planner, they should aspire to be able to get away with the things a planner can get away with and trust me, if I can still be employed after some of the shit I’ve pulled, you most certainly can.
So regardless of your job, level, role or experience – whether you aspire to work in advertising or do something totally different – if you fancy learning or sharpening some valuable skills and then get some constructive feedback from people who are incredibly smart and well respected [and me], I urge you to have a go.
I have evidence of at least 3 people who did just that and now live a life they didn’t see coming.
In a good way. [I hope]
For more information, go here for details … though it might not be up till UK time.