The picture accompanying this post is a page from a recent edition of Maxim magazine.
Sure I’m old and only have 12% vision in one eye, but fuck me, how small is that type?
I appreciate the aesthetic impact it has on the page, but it’s not much use when the author wants his article to be read rather than looked at.
Forgetting what we’re trying to achieve is one of the biggest mistakes in the communication world these days.
That doesn’t mean we can’t try new things … be innovative in our approach … push boundaries and standards … but when we forget the audience and the objective, then we become our own worst enemy.
Some may say this represents shortsightedness or an obstacle to creative expression.
I’d say they don’t know what the hell they’re talking about … either commercially or creatively.
And just for the record, I read Maxim for the articles not just the pictures. Honest.