One of the things I love about Asia – not just China – is their brutal approach to truth.
OK, so the name of this store is obviously a ‘lost-in-translation’ thing, but generally speaking, if you go into a place and they don’t think they have anything for you, rather than waste time, they’ll come straight out and say:
“We have nothing in here for you”.
At first it can be quite confronting.
It sounds rude.
Aggressive.
Unkind.
But after a while, you realise that their comments are not designed to hurt you, but to save you – and them – time.
No sycophantic niceness.
No attempt to sell you something that looks – quite frankly – ridiculous and pointless.
Just an obsession with telling it how it is so both parties can move on with their life.
Now if only brands could be so clear cut about what they do/offer, rather than showering society with a multitude of bland, empty platitudes.
People don’t want them or believe them.
So either give us stuff we are genuinely interested in [rather than what you want us to be interested in] or just walk away till another day, because regardless what you think, no one is falling for what you’re selling.