So it won’t come as a surprise to know I am not religious.
That doesn’t mean I don’t accept or respect the power and importance of faith … but where religion is concerned, I can’t buy into something that – from my perspective – has caused more tragedy and prejudice than peace and harmony.
But that’s just me.
Anyway, thanks to my inability to plan my travels with any degree of intelligence, I recently found myself getting up at 4am to get to the airport.
As I was getting ready, I turned on the television and there was one of those religious television shows that the networks often like to use to fill up time.
I’m sure they get given the content for free – or maybe the Church pays for it – but regardless, I find it funny that these shows are shown given the potential to alienate the audience.
Mind you, at 4am, the only people watching are druggies, travellers or zealots.
Anyway, as I was watching a man in a shirt that literally caused the television to shit itself, the weirdest ‘super’ came on the screen.
Yes … your future is in your seed.
To be honest, I'm not sure what the context of it was … maybe they were saying 'if you have a baby, you can live off the little bastard if you force them to get a job by the age of 5' or maybe they're promoting sperm banks and saying the more you wank, the more cash you will have to spend on the cool stuff coming out in the future – but on the bright side, it made me pay more attention to a religious show than I have done in the past 40 years.
Wow, maybe those TBWA disruption folks were right after all … except it doesn't make me want to even find out more about the Church, let alone join it.
But hey, adland doesn't care about that do they, except when they’re presenting a pitch.