I’m a massive fan of what I call, devious strategy.
Massive!
I admire the brazenness, mischievousness and brains that goes into it … something that few advertising strategies ever seem to demonstrate – though to be fair, if they do it right – that’s exactly how it should come across.
Anyway, devious strategy is where an idea is developed that gives the audience something they specifically want, but crafted in such a way that it also fulfils your own personal – and totally different – set of goals and agenda.
It’s basically the policy of the Chinese Government, cunning television characters – such as Glen Close in her amazing show, Damages and Kelsey Grammer in the first season of Boss – and, if I was smart enough, me … but only to be used good ways, of course.
Ahem.
Anyway, I saw this picture recently that I thought was the ultimate demonstration of it … which begs the question, if kids can do it – and even Harry Potter can do it – why can’t adland?
