So recently I was cooking some dinner [because I am such a new age man] and as I reached for the salt, I saw this:
Yes, that really is a Facebook fan page for a salt manufacturer.
Now I appreciate people may like salt on their food, but that’s very different to being a Facebook fan of it.
So I went over to check it out and found they have 86,456 fans.
EIGHTY SIX THOUSAND!!!
That’s more than Lionel Richie’s clay head from his ‘Hello’ video!!!
“But what do they talk about”, I hear you cry.
Well this is the thing, you see while Morton are trying desperately to promote the ‘cool factor’ of their product … from saying ‘it’s the only rock humans eat’ to pimping out their instagram page [no, that’s not a joke] … the ‘fans’ aren’t comparing salt facts or recipes, they’re literally taking the piss and it’s brilliant.
To be honest, all this correspondence between ‘fans’ seems to be a relatively new phenomenon because there’s pages and pages of posts that some poor Morton salt social media monkey has churned out that have been ignored, however recently it appears people have decided to jump on and just have a laugh and in all honesty, the fact Morton has just let them get on with it makes me sort-of like them.
Yes, I am admitting to liking a salt manufacturer. Jesus.
I know it’s an American company, but it all feels eccentrically British … and that’s why I’m a bit conflicted because when I first saw Morton’s had a Facebook fan page, I scoffed in dismissive delight, however now – admittedly because of the fans, rather than the brand – I have signed up to their fanbase army and I don’t feel in the slightest bit embarrassed about admitting that.
Jesus, I’ve even written a post about it!
If only this blog had more than 5 people who visited it – and they weren’t rude, dismissive pricks – this could almost turn into a classic social media case study.
You know the sort, no sales impact, but masses of superficial brand love.