Have a look at this …
… hopefully you went to the very end and saw that rather than being an infographic for bad Hollywood movie cliches, it’s actually an ad for a film festival, summed up with the line:
“Watch Films, Not Movies – There Is A Difference”.
To be honest, I like the idea behind the execution more than the execution, but I like the line.
Maybe it’s because it’s planner wanky or maybe, as the owner of thousands of documentaries, it ‘speaks’ to me [ignoring the fact I love Hollywood schlock and Jerry Springer is a cultural beacon for me] but whatever the reason, it engages people who might not normally go to a film festival … thinking they’re inhabited by film students who sit around in stripy tops, playing with their beards and contemplating how to capture the darkness of civilisation within their parody comedy that they wrote when they were 5 years old or something.
And that’s just the women. [Boom Tish]
Anyway, I don’t often praise work on here and compared to many of the campaigns I’ve liked [like this or this], it’s probably the weakest – it’s certainly the ugliest – but I go on holiday in 2 days so I’m feeling particularly generous which is why I should go before I start to make myself as ill as you’re probably feeling right now.