Attention to detail.
We all say it, but so few do it.
And yet it is so important … not just because it’s basic manners, but it’s because it shows you care.
I used to go mental if I saw a blown lightbulb in the agency because to me, it conveyed to clients that we were slack … and if we couldn’t sort out our office lighting, then why should they trust to us to make sure we’re on top of every single detail of their business.
I know that might sound like a massive leap and I know shit happens … but quite frankly, I do not believe basic mistakes should ever occur.
Anyway, the reason I say this is because I recently saw a headline in the Daily Mail.
A headline about an utterly tragic story.
A headline about an utterly tragic story where one letter – ONE LETTER – was incorrect and undermined everything.
OK, so it’s the Daily Mail – also known as the Daily Fail – but seriously, how the hell does that happen.
I’ll tell you. Slackness.
If I was the editor, I would call in the team and tear strips off them.
Not just because it’s a ridiculously stupid mistake, but because the parents – who have to come to terms with the fact their 2 children are dead – would be utterly devastated.
Sure, they may never see it. But that’s not the point.
For me, standards are what you keep regardless of the consequences – it’s not something that you change in relation to what you think you can get away with.
Unless you work in finance.
Daily Mail, you’ve reached new depths. And that’s saying something.