For a long time, I’ve been a big time fan of something I call ‘devious strategy’.
In essence, devious strategy is the development of an idea that gives your audience something they specifically want, but delivered in a way that also fulfills your own personal – and totally different – set of goals and agenda.
I know that sounds complicated, but it’s basically something the Chinese Government – the undisputed Kings of it – have been doing for at least a couple of centuries.
Anyway, I recently read something that Daniel Radcliffe had done to stop the paparazzi from continually photographing him … and he did it in a way that allowed the paparazzi to continually photograph him.
Confused?
Read this and prepare to:
[1] applaud, [2] have respect for ol’ four-eyes and [3] start wondering why the planners in adland rarely come up with strategies so devious, creative and effective.
