Compare this ad for 7-11 in Australia …
… with this for Four n’ 20 pies, also in Australia …
They’re basically saying the same thing to the same audience except one doesn’t make you feel you’re watching a car crash unfold in front of your eyes.
I know making ads can be horrifically expensive … I know a lot of them are nothing more than pretentious and egotistical style over zero or bland substance … I even know a lot of agencies make most of their money from doing television shoots, but when you see the horror of a commercial that’s been made – and developed – on the uber cheap, you realize that maybe adland actually knows what they’re talking about and instead of trying to rip you off, they’re actually trying to help you stand a chance of prospering.
And don’t give me any of that, “but the 7-11 ad is so bad, it’s good and memorable” shit, because ‘disruptive’ doesn’t always mean commercially attractive – just ask TBWA and some of their Singapore Airways ads.