A Picture Can Still Tell A Thousand Words. Or – Based On The Level Of Press Coverage Thatcher’s Death’s Has Had This Week – Probably A Billion.

This is BBH’s genius ad for the Guardian newspaper.

Simple. Powerful. Mischievous. Relevant. Differentiated. Provocative. Engaging. Memorable. Desirable. Stealable. Quotable. Socialable.

I know I often talk about the power of long copy, but that doesn’t mean I don’t recognise the majesty of brilliance like this.

Something tells me this will become as iconic as this, and so it should.

Well done BBH, this is going to win plenty of awards and it totally deserves to, which is more than can be said for a lot of the stuff out there.