… such as these kids, who needed a million likes to get their Dad to get them a puppy …
… or this perv, who needed a million likes to sleep with his girlfriend [that is if her Dad doesn’t get to him first] …
… spare a thought for those poor folk at Smarties Australia, who have to come to terms with the fact that while society will happily come to the aid of some stranger with a self-indulgent request, only 23 people were willing to show their allegiance to them, despite feeding millions of Aussies, millions of yummy chocolates for years and years and years.
Despite Smarties being one of my old clients [and a bloody good one given they let me make Smartie calculators for them] in some ways, this restores my faith in humanity.
I just hope it restores marketing directors brains and we can all get back to doing what interests people, not what brands want people to be interested in.