… except for the fact I’ve written a post that say’s there is no post.
It’s a bit like brands that tell the World they’re new, when the fact is we know when something’s new by the simple fact we’ve never seen or heard about them before.
I know that’s not strictly true, but neither is the belief that to make someone pick something up, you just have to print the word ‘NEW’ on the packaging in a size 40, startburst.
Mind you, they could be doing it because their product isn’t really new at all … it’s just a copy of another brand with a slight change to ensure they don’t get sued.
Sadly today, many companies view innovation the same way as Hollywood … which is less about trying – or doing – something never done before and more about ‘imitating’ or ‘perfecting’ something that society either thought was fine as it was or didn’t care enough about it in the first place.
And we all know why that’s the case. The misguided belief that safety in approach results in safety of profit … but even if that was true [which it isn’t] the stock market operates on such fucked up beliefs, that even small and regular profit increases are viewed as failure.
I saw this comment by Bob Bogash – a retired Boeing engineer – that I think sums what I’m trying to say perfectly:
Ages ago I wrote a post asking if we had, as a society, stopped innovating and were just about perfecting.
Not because of a lack of ability, but because of the structure of society/finance we had created.
I got slagged off for that and yet, I still think it remains true. At least in terms of brands and products. [I can’t find it, but this one also conveys my point/concern]
Of course the counter argument is that we have become more effective in maximising revenue returns in what we’ve got – which is true – however as Apple are starting to realise, when you start to only look inwards rather than outwards, the future eventually looks a little less bright.
Anyway, I really am not here today, that was not just some fancy blog post title.
No, honestly I’m not.
This is another of those ‘pre-written’ posts and the only reason I’m telling you this is so you don’t think …
[1] I’ve gone into a massive sulk.
[2] had a heart attack.
… when I don’t reply to any comment you make.
Not that you’d notice anyway.
Or care.
Which proves the point of this post. Some things never change. Boom Tish.