Prius.
An amazing vehicle that trail-blazed new ways to power mainstream vehicles.
Of course, as I wrote a few weeks ago, the fact that society is getting fatter might mean all the benefits of a more eco-friendly car are lost … but still, good on them for making it happen.
That said, I saw an ad for them recently that made me think even they know things are different than they once were.
Have a look at this …
Can you see what I’m talking about?
No, it’s not a person, it’s the cat.
Look at that bastard, it’s huge!
Seriously, it’s as if Garfield had sex with an elephant. Or at least a lion.
Now I know why they’ve put the beast in the garage because they’re trying to communicate the ‘clean benefits’ of the Prius … but anyone with a moggy knows that the last place a cat sleeps is somewhere that doesn’t afford them total pampering pleasure, as the wonderful IKEA spot from Mother showed.
Or maybe I’ve got it all wrong and this is simply Toyota’s way of stopping anyone suing them when sometime in the future, it all comes out their technology has adverse side effects on humans. And cats.
Who knows, but despite what many adfolk say [are you listening TBWA?] not all disruption is good disruption.