For reasons I don’t think I want to know, I got an email from Andy recently that said this:
“Hello Campbell. What about this for a brand proposition?”
Underneath that heartwarming message, was this:
To be honest, it left me in a bit of a pickle.
Not because Andy sent it to me … nor the fact Andy must have been looking at some weird shit to come across it [no pun intended] … no, what bothered me was whether it was a good proposition or not.
Without doubt, it has a clear point of view that will peak the interest of many, but – and it’s a big but – who would want to go to a website to hook up with ugly women?
Alright, there are a whole host of other, bigger issues than that – but for the sake of focus, let’s just stick with that.
Isn’t a proposition like that basically saying:
1. Your face &/or personality is so horrific that you can’t attract a nice lady by yourself.
2. Your face &/or personality is so horrific that you have to resort to the internet to get laid.
3. You’re such a sexual deviant, you don’t care who you shag as long as you shag?
In other words, if you click on the link, you are basically admitting you are a character with huge flaws – be they physical, mental or sexual.
Or all 3, probably.
And then there’s the issue of the women who sign up to get laid by these monstrosities.
Seriously, who would do that except the mentally ill, the victims of human trafficking or the sexually questionable?
Or – to be fair – the incredibly, brutally honest.
Anyway, without wanting to take this post down the road of ethics, I am utterly perplexed whether this is – as Andy implied – a proposition of unplanned, planning greatness or utterly mental.
Well, obviously it’s mental and also incredibly sad [both in terms of who would do it and why they would have to do it] plus I’m pretty certain the people who would sign up for such a thing probably doesn’t give a toss what anyone thinks of them [though I doubt they shout what they have been up to from the treetops … unless they’re Tommy Lee] … but seriously, what do you think?
Is this …
[A] An utterly clear proposition in terms of who it’s targeting & what they are offering?
or
[B] The sort of madness you’d expect from a Landor/FutureBrand proprietary positioning system … ignoring the fact that this is no way near ambiguous or bland enough for them to have come up with?
You decide. Please.