So I got an email from BrainJuicer inviting me to a book club event they’re holding.
In short, if you agree to attend, they’ll send you a book to read [which unsurprisingly relates to issues and viewpoints held dear by Brainjuicer] and then you attend the event so you can chat about it with a bunch of other people who have taken part.
What an intimate, simple and lovely idea.
I know it’s not a new concept, I know many people may claim they’re too busy to read a book … but this approach not only demonstrates their belief in the value of human emotion, it show more understanding of their audience than 99% of other research companies who either:
1. Ignore you.
2. Send you copious amounts of bullshit.
3. Invite you to a conference where they can bore you with copious amounts of bullshit. *
Sadly – or fortunately, depending on which way you look at it – I cannot attend, but I hope I will get invited again because if for nothing more, I want to show my support to research companies who treat people as humans, not robots.
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* Yes, I know there is a worse scenario, such as inviting you to a conference that either:
1. States the obvious about China being big & rich and digital’s changing everyones lives.
OR
2. Has me presenting how China is big & rich and digital’s changing everyones lives.
… but I’m assuming no one would be so stupid to attend either of those ‘events’, even if a gun was pointed at their head. Probably by me.