I’ve previously written how I think LinkedIn have started to lose it, however further evidence presented itself when I recently saw this ad posted on the side of my page:
If truth be told, I’m quite ambitious … so while I’m very happy at W+K and pretty satisfied with where my career is at – I’m always open to chatting with people so I gave the suggestion a second look.
That said, I’d never heard of Johnson Controls – and while I accept that means nothing – the fact that LinkedIn were proposing I connect to them intrigued me, because let’s face it, LinkedIn is the World’s most connected professional network and if anyone knows what’s going on, it’s them. Ahem.
So I clicked.
While the development of products and services that optimise energy and operational efficiencies for buildings, automotive batteries and interior systems is very important, I’m still not sure what they’d do with a planner who is obsessed with getting his company to make a car [that’s for you Andy and NP] which leaves me with only 2 possible reasons why LinkedIn suggested we connect:
1. They’ve heard I’m shit & think I need to be a forklift truck driver at Johnson Controls.
2. LinkedIn is like many other CRM companies. Full of shit and hype.
As I’ve said before, I find it incredibly amusing when CRM/DM companies say “they get results” because what they actually get is data that shows how ineffective they are.
That’s a big difference, but in an industry that continually mistakes quantifiable for effectiveness, I suppose I shouldn’t be surprised.