So yesterday, I spoke with my good friend, Charles Wigley – Chairman of BBH Asia – at the Asia Marketing Effectiveness conference.
While effectiveness is obviously a serious subject, we decided to approach it from a different angle, which was to basically attack some of the blatantly false ‘truths’ adland likes to bang on about because [1] they think that’s the cool thing to say [2] they only like focusing on the new and fashionable because that’s what they think/feel makes them look hip and relevant or [3] they haven’t bothered to look into the details.
Pulling it together was fun mainly because as much as Chaz and I are old friends with similar views on stuff, our approaches are quite different [read: his is professional, mine is shaky and shonky] so rather than just pull my usual stunt of making a presentation of pictures with a few words on each slide, I had to be a bit more detailed.
I’m sure you can imagine how traumatic that was for me.
Anyway, I think it came out rather well and while you won’t be able to necessarily tell what we’re going on about – especially the ‘piss taking bits’ – I thought I’d upload it anyway, if only for the fact this might be my first, and only, semi-serious presentation of my career.
It’s pretty big, so if you’re suffering from amnesia, may I suggest you get settled in your bed and then pull out your laptop, because by slide 3, there’s a good chance you’ll be in the land of nod, living the dream.
[An ever-so-slightly misquoted review of our presentation – featuring a 7 year old photo of yours truly and a very stylish Nottingham Forest calendar – can be seen here]
Oh, one last thing …
So tomorrow I’m off to Australia to go and insult the intelligence of even more people, so that means you’re free from my blogging rubbish for one, whole glorious week … so enjoy the peace, I know my colleagues will.
Bastards.
See the presentation bigger here.
PS: This is a low-res file because Slideshare only lets you upload 10mb for free and quite frankly, I’m not going to pay US$19 per month just so you can have a fancier looking preso that you won’t pay the slightest bit of attention to anyway.