Watch.
Listen.
Nod.
See … I’m not being a corporate toady, he talks boatloads of sense.
In these days of buzzwords and jargon … billion dollar research that does nothing more than take you back to where you started and countless self-appointed rockstars of digital, planning, media and creative … Dan [the Man, TM] speaks more sense than the whole fucking lot of them put together.
OK, so there’s a few things I’m not in total alignment with – I do think our job is to help sell stuff – but I agree that [1] without having provocative conversations you’re in the ‘transactional’ business rather than the ‘real relationship’ business [which is the holy grail for all brands] and [2] he tells me “I’m fired” almost as much as he tells Mr Chesters, so he’d be disappointed if I didn’t give him more ammunition to shake his fist at me.
* Me, obviously excluded.