So a while back there was a video doing the rounds that featured a young kid being shown a bunch of logos and then being asked to name the brand behind them.
It was sweet, cute and – in a small way – insightful.
Maybe it’s because I’m becoming more and more Chinese … maybe it’s because I like giving fucked up projects to my colleagues or maybe it’s because I just thought it would be interesting, but I decided it would be good to copy the experiment but from a purely Chinese perspective.
With that in mind, I asked my poor colleague, Yi Liu, to find some 5 year old kids and test whether they recognised some of the World’s biggest brand logos.
However, on top of ‘describing what they see’, we also wanted to find out if they knew what the brand actually did and – where possible – where they had seen them.
Thanks to the 2 little characters who helped us out, the answers are charming and funny … but similar to the original experiment, they are also insightful, especially in terms of category association and media habits.
It might of been a bit of fun … we might have used an age group that many of the brands tested don’t really target … but for some brand managers, the kids opinions should put the fear of god into what they’re doing & how they’re doing it.
Enjoy.
