So last week, Jill and I watched ‘The Bone Collector’, a film made in 1999.
I have no idea what the movie is about because I only watched it so I could look at Angelina Jolie in her prime, however there was one scene that caught my attention and that was when Denzil Washington’s character asked Angelina’s …
“Are you computer literate?”
Can you imagine being asked that question now?
It’s a given these days and yet it’s not that long ago when saying you could use Word/Excel/Powerpoint was a major advantage in the job-hunting stakes.
However I recently came across something that reminded me the importance of not assuming stuff …
Apparently, that is a genuine Facebook update – and while some might say that is representative of the sort of person no brand would actually want as a customer, I’d say that attitude is representative of someone who doesn’t understand society outside of the carefully constructed marketing bubble they live in.
While I am passionately against dumbing down to the lowest-common denominator, it’s important to remember that the masses might not be at the same level of as you both in terms of capabilities and interest [acknowledging this doesn’t automatically mean they less capable or interested than you] – so making sure you know where the majority stand is important, because if you don’t do that, you might just find that what you’re doing is alienating rather than communicating.