Have a look at this ad that I saw in a music mag …
On one hand I appreciate how they have tried to link the visual to the content of the medium – even if it’s totally shit and uninspiring – however what the fuck are they going on about with that message?
Sure, you wouldn’t buy a microphone from a mechanic, but that’s also because they don’t bloody sell them – whereas buying currency from a bank makes perfect sense because not only do they offer that service, their reason for being is dealing with cash [or should I say debt] and so it’s a perfectly logical thing to do.
OK, so maybe this company is saying they offer foreign currency for lower prices than the high street banks – however while they’re right that I wouldn’t go to a mechanic to get a mic, I also wouldn’t go to a financial institution that I’ve never heard of when I don’t even know what the hell it is they’re offering.
Currencies.co.uk #Fail.