So I was in HK last week and I saw an ad for the insurance company, Standard Life.
This is an organization that has been around for over 180 years and while having a ‘standard life’ was probably pretty aspirational to many people back then, has the advent of fame addiction [or should I say, infamy addiction], materialism and social climbing [at least from a monetary perspective] meant the brand has become inherently irrelevant to the masses … or is a name, simply a name and all these branding experts that recommend tens of millions of dollars should be spent on image and naming strategies talking out of their collective arse?
And if you say yes, does that mean you’d buy a house on Bland Avenue or Boring Lane?
I know there is no specific rule to all this, if there was then New York should just be called York by now … but that aside, do you think Standard Life have an issue – existing or potential – given their name seems to be the antithesis of what so many people want and seek from their life, even if for many, it might be much better than what they currently have.
And if not, why not? I’m genuinely interested to hear your thoughts.