I am fortunate enough to work at one of the best companies – let alone ad agencies – in the World.
It’s not without it’s issues and frustrations, but all in all, it’s fucking awesome.
You know it. I know it. We all know it. In fact the only thing we don’t know is how the hell I got to be here.
Anyway, it’s little surprise that so many people want to work here – and that’s a wonderful thing – however I am getting a bit sick of receiving emails that say:
“… and that’s why Wieden+Kennedy would be the place where I feel I would be best suited to work”.
Seriously, it’s quite amazing just how many people have come to exactly the same conclusion.
Out of all the places they could work, they have carefully deduced that the one that would suit them best is the one that is one of the most celebrated and acknowledged companies in the World.
Astounding.
The thing is, it might be best if instead of you talking about what you think we can bring to you, you start talking about what you could bring to us.
I don’t mean this in terms of an exercise in ego amplification, I mean it in terms of your views, thoughts, ideas, actions.
How it could relate to the agency, the clients we have, the work we do or want to do.
It would also help – if you’re a seniorish person – if you demonstrate the interesting things you’ve actually done rather than either [1] say you work at a conservative agency with conservative clients so have never actually got any of your “truly awesome ideas” through [2] talk about how awesome your strategy was even though the end result looks exactly the same as every other brand in the category or [3] quote planner blog theory.
The thing worth remembering is that one of the key reasons W+K works is because the people in it ensure the inspiration goes both ways – so don’t approach us with the attitude of being a perfect fit, approach us with the attitude of how to make us better.