I’ve written a lot about celebrity endorsement in the past [here and here and here] however in a demonstration that no one reads my shit [and even if they did, they wouldn’t pay any attention to it] Canon have just launched a campaign that is so ridiculous in its choice of endorser, that you start to wonder if maybe you they’re geniuses and you’re a thick bastard.
Except they’re not, because they’ve chosen this person to represent their brand:
Avril Lavinge.
AVRIL FUCKING LAVIGNE?
Sure she once had an international hit with ‘Sk8er Boi’ and has somehow managed to sell 30 million albums [a blight on society if there ever was one] but like all Canadian-born ‘popstars’, she now eeks out a living being in the gossip pages for who she is shagging rather than what she is doing.
OK, so maybe that’s a bit unfair because according to her Wiki page, she’s a fucking actress philanthropist or something – but seriously, couldn’t Canon come up with someone better than this?
Let’s face it, Canon DSLR’s aren’t cheap.
Fuck, they sell lenses that are more expensive than my first house – so do they really think some pre-pubecesent kid is going to see this poster and go:
“Holy Fuck, Avril has some Canon necklace, I have to go out and buy it immediately and walk around showing how she is my idol!”
I fucking doubt it – and for people out there who actually can afford a Canon DSLR – I doubt they’re going to go:
“Holy Fuck, Avril Lavigne uses Canon cameras and she was once an internationally recognised z-grade star so that proves they’re the camera that takes famous photos”.
Let’s face it, they’re more likely to say:
“Who the fuck is bitch holding that camera like it’s a 2 ton phallic object?”
I can only imagine the reason Canon chose her is because her Mum is the senior brand manager or something though on the bright side, whoever’s Avril’s agent is a fucking negotiating/big bollock talking genius.