So someone weirdly wanted my advice about which agency to work for.
While I appreciate why someone would think that’s the way to approach the task, I have to say I think it’s the wrong way to go.
Sure, there are some agencies that are built on very strong values and principles – BBH, W+K, Mother etc etc – however that still doesn’t mean it’s the place for you which is why I would always advocate finding the boss rather than finding the company.
That might sound much more difficult to do – not to mention be much harder work – however given this would be someone who you would be spending the majority of your time working for/with, surely you’d want to make sure they’re someone who can inspire you, educate you & push you?
For me, a boss should be someone who leads and inspires by example … someone who has been-there, done-that … someone who wants to give you exposure and focus, not just problems or workload … which is why as much as working for one of the ‘cool agencies’ might sound great, it’s never as good as having a boss who will take you to places you didn’t even know existed.
Good job my team work for a great agency or they’d be fucked.