Look at them.
The embodiment of young and successful.
All summer clothes, fancy haircuts and perfect teeth.
A couple of couples enjoying a casual moment in summer – BBQ, wine, laughs and a dog stealing some sausages from the BBQ.
Does this make anyone else want to go over to this fictitious house and stab the adults in the eyes and burn the house down?
Don’t worry, I wouldn’t touch the dog, he/she is innocent in all of this … but the people who created this pile of ‘lifestyle shit’ are guilty and I’ve just sentenced them to a damn good kicking.
What bothers me about this ad?
Everything.
I know I’m being irrational and that I can’t give you a good reason why it makes me ill, but it does and there’s something about the casting of the talent that especially gets my goat.
The guys in particular are just wrong.
Apart from the fact they just don’t look like they’d go out with the women in the ad, they certainly don’t look like they’d drink the fucking wine [?] that they’re supposedly supping.
The man whose jumper is so low you can see his bollocks, looks in particular about as comfortable as a backpacker in the company of Ivan Milat [look it up] … though I also find it rather disconcerting that he [and the other bloke] seem to be looking rather dreamily at the dogs ass rather than anything else.
Everything about it annoys me
It’s contrived, cliched “lifestyle” bollocks and ultimately gives much more insight about the client than it does the audience.